Reebok was looking for a quick turn-around Crossfit promotion to promote and create awareness for the unveiling of the new Nano 4.0 Crossfit shoe.

​

We created two promotions. "Crossfit a Day in My Shoes" was centered around contest where customers could design their own shoes.

 

"If the Shoe Fits, Share It" was about people sharing their workouts. The promotion was to send a pair of shoes that served as a qualified entry into a sweepstakes their studio could win.

​

​